Madhu Joshi is a brand marketing & Communications specialist for over 17 years with proven expertise in marketing strategies for multiple brands and companies in the hospitality and retail sectors, covering brand marketing, corporate communications, digital marketing, marketing campaigns for launches and events and partnerships, which have enabled business growth and enhanced market perception. She has handled service/product innovation as part of brand revitalization strategy. Keen involvement in customer-centric targeted marketing. Madhu has been instrumental in enabling double-digit growth in top line as well as in the lead conversion rate through digital marketing and ATL/BTL activities, designing marketing plans for execution across target channels, ramping up quality and frequency of mentions in media. She has a good understanding and experience of experiential marketing and wish to leverage the same for greater organizational benefits. A Master’s diploma holder in Business Administration in Marketing from Symbiosis Institute of Management Studies, and a post graduate in advertising and PR, Madhu has successfully handled senior level responsibilities in companies like Pidilite Industries Ltd, The Park Hotels, Sarovar Hotels, Novotel and Formule1 brand. Her most recent profile was Director of Marketing for AccorHotels India spearheading multi-brand marketing for the region.
Madhu is now a seasoned marketing and communications consultant as well as Partner cum CMO with DrumUp, an integrated marketing firm . Madhu actively contributes to the industry by teaching management students in marketing, writing blogs and articles on several topic of interest to women and new gen leaders. She is the visiting faculty with several management and BSchools, K.C College of Management Studies, Narsee Monjee Institute to name a few. Madhu is an industry speaker and conducts workshops on varied topics.
• “Best Marketing Influencer 2018” by Federation of Marketing Professionals and CMO Asia • “Marketing Leader of the Year 2015” by ACEF for excellence in branding and marketing
• “Best Digital Marketing Manager of 2015” a National Award for Excellence in Digital Marketing & Social Media, supported by CMO Council, recognizing the best initiatives in digital marketing.
• “Women Super achiever in Marketing & Communication 2015” an Asia Women Leadership award for excellence in marketing and communication and contribution to the industry
• “World Women Leadership Achievement” award 2014 by World Women Leadership Congress